Skip to main content
Funnel charts work well for showing pipeline performance, product conversion metrics, onboarding flows, or any other process where things move from one discrete stage to another. To use a funnel chart, you should have discrete stages of a process and numeric counts of entities in each stage. The funnel will show the count at each stage and the percentage that number represents of the starting count, making it easy to visualize the proportion moving from one stage to the next.

ā€‹
General settings

With the Lightdash funnel chart, you can use either a row or a column to describe the stages in your funnel. Use the Data orientation switch to specify which orientation you would like to use. When rows is selected, each row of your data represent one step. The first column in the data will be treated as the labels for the steps, and you can choose which numeric column to treat as the value of the step. When columns is selected, you should have a numeric column for each step you want to display. Only the first row of data will be represented and the column names will be used as the step labels. Non-numeric columns will be ignored.